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  • Articles and reports: 11-522-X200600110451
    Description:

    Household response rates have steadily declined across many large scale social surveys. The Health Survey for England has observed a 9 percentage points decline in response across an eleven year period. Evidence from other studies has suggested that unconditional gifts or incentives, with small monetary value, can improve rates of co-operation. An incentive experiment conducted on the Health Survey for England aimed to replicate findings of a previous experiment carried out on the Family Resources Study, which showed significant increases in household response among those who had received a book of first class stamps with the advance letter. The HSE incentive experiment, however, did not show any significant differences in household response rates, response to other stages of the survey or in respondent profile between two experimental conditions (stamps included with the advance letter, bookmark sent with the advance letter) and the control group (the advance letter alone).

    Release date: 2008-03-17
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  • Articles and reports: 11-522-X200600110451
    Description:

    Household response rates have steadily declined across many large scale social surveys. The Health Survey for England has observed a 9 percentage points decline in response across an eleven year period. Evidence from other studies has suggested that unconditional gifts or incentives, with small monetary value, can improve rates of co-operation. An incentive experiment conducted on the Health Survey for England aimed to replicate findings of a previous experiment carried out on the Family Resources Study, which showed significant increases in household response among those who had received a book of first class stamps with the advance letter. The HSE incentive experiment, however, did not show any significant differences in household response rates, response to other stages of the survey or in respondent profile between two experimental conditions (stamps included with the advance letter, bookmark sent with the advance letter) and the control group (the advance letter alone).

    Release date: 2008-03-17
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