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  • 1. The role of demographic factors in the analysis of survey versus diary purchase reporting accuracy Archived
    Articles and reports: 12-001-X198900114577
    Description:

    In this article the authors evaluate the relative performance of survey and diary data collection methods in the context of the long-distance telephone communication market. Based on an analysis of 1,530 respondents, the results indicate that two demographic variables, sex and income, are important in explaining the difference in survey reporting and diary recording of usage data.

    Release date: 1989-06-15
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  • 1. The role of demographic factors in the analysis of survey versus diary purchase reporting accuracy Archived
    Articles and reports: 12-001-X198900114577
    Description:

    In this article the authors evaluate the relative performance of survey and diary data collection methods in the context of the long-distance telephone communication market. Based on an analysis of 1,530 respondents, the results indicate that two demographic variables, sex and income, are important in explaining the difference in survey reporting and diary recording of usage data.

    Release date: 1989-06-15
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