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All (3) ((3 results))

  • 1. Accuracy of travel data samples: Utilizing online vs. mail methodologies Archived
    Articles and reports: 11-522-X200800010988
    Description:

    Online data collection emerged in 1995 as an alternative approach for conducting certain types of consumer research studies and has grown in 2008. This growth has been primarily in studies where non-probability sampling methods are used. While online sampling has gained acceptance for some research applications, serious questions remain concerning online samples' suitability for research requiring precise volumetric measurement of the behavior of the U.S. population, particularly their travel behavior. This paper reviews literature and compares results from studies using probability samples and online samples to understand whether results differ from the two sampling approaches. The paper also demonstrates that online samples underestimate critical types of travel even after demographic and geographic weighting.

    Release date: 2009-12-03
  • 2. Characteristics associated with bird and wildlife viewers travelling in Canada Archived
    Articles and reports: 87-003-X20000045317
    Geography: Canada
    Description:

    This study aims to help tourism destinations planners understand the characteristics of domestic bird and wildlife viewing markets so that they may be better prepared to meet the demands of these groups of travellers.

    Release date: 2000-10-20
  • 3. Tourism generating regions in Canada: factors associated with travel patterns and tourist behaviours Archived
    Articles and reports: 87-403-X19970014750
    Geography: Canada
    Description:

    The purpose of this study was to describe tourism patterns in terms of the regions from which toursits orginate, and to identify those demographic and behavioural factors associated with the tourists generated by those regions.

    Release date: 1999-11-24
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  • 1. Accuracy of travel data samples: Utilizing online vs. mail methodologies Archived
    Articles and reports: 11-522-X200800010988
    Description:

    Online data collection emerged in 1995 as an alternative approach for conducting certain types of consumer research studies and has grown in 2008. This growth has been primarily in studies where non-probability sampling methods are used. While online sampling has gained acceptance for some research applications, serious questions remain concerning online samples' suitability for research requiring precise volumetric measurement of the behavior of the U.S. population, particularly their travel behavior. This paper reviews literature and compares results from studies using probability samples and online samples to understand whether results differ from the two sampling approaches. The paper also demonstrates that online samples underestimate critical types of travel even after demographic and geographic weighting.

    Release date: 2009-12-03
  • 2. Characteristics associated with bird and wildlife viewers travelling in Canada Archived
    Articles and reports: 87-003-X20000045317
    Geography: Canada
    Description:

    This study aims to help tourism destinations planners understand the characteristics of domestic bird and wildlife viewing markets so that they may be better prepared to meet the demands of these groups of travellers.

    Release date: 2000-10-20
  • 3. Tourism generating regions in Canada: factors associated with travel patterns and tourist behaviours Archived
    Articles and reports: 87-403-X19970014750
    Geography: Canada
    Description:

    The purpose of this study was to describe tourism patterns in terms of the regions from which toursits orginate, and to identify those demographic and behavioural factors associated with the tourists generated by those regions.

    Release date: 1999-11-24
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