Market Research Handbook

Tables: 63-224-X
Description: The handbook is designed to be a comprehensive source of socio-economic statistics for all those who study the Canadian consumer market - market researchers, strategists, product planners and sales leaders. The broad range of data is equally relevant to consumer and to business-to-business marketing. The data present profiles of key industries, including the small business sector, as well as of consumers in all the provinces and the 45 major cities across Canada. International trade data, households, families and selected economic indicators, to name a few, provide useful information for businesses seeking to expand or develop new product lines. As well as including data from the 2001 Census and a wide range of other surveys, the 2006 edition also incorporates a number of features designed to make it more user-friendly. Features include a user's guide, annotated charts to reveal salient trends, data sources, and references to CANSIM.
Notes: This product has been discontinued as of March 2008. The last issue of this publication is "Market Research Handbook, 2008".
Status: Discontinued
Frequency: Annual
Available formats: HTML (discontinued), PDF (discontinued), Paper (discontinued)
Titles Release date More Information
Market Research Handbook, 2008 - ARCHIVED April 8, 2008 More information
Market Research Handbook, 2006 - ARCHIVED March 29, 2007 More information
Market Research Handbook, 2005 - ARCHIVED November 9, 2005 More information
Market Research Handbook, 2004 - ARCHIVED November 10, 2004 More information
Market Research Handbook, 2003 - ARCHIVED November 12, 2003 More information
Market Research Handbook, 2002 - ARCHIVED November 13, 2002 More information
Market Research Handbook, 2001 - ARCHIVED November 7, 2001 More information

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