Gift Cards: The Gift of Choice

Articles and reports: 11-621-M2006051
Description:

This study examines the evolution of the offering of gift cards among large Canadian retailers from 2003 to 2005. It also gives a first glance at the results of a special survey about gift cards in the broader retail community.

no: 51
Issue Number: 2006051
Author(s): Bahta, Daniel; Tsang, Rhonda; Weise, Monica
Main Product: Analysis in Brief
Format Release date More information
HTML December 4, 2006
PDF December 4, 2006

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Source (Surveys and statistical programs)
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