Recruitment and Collection of Web Panels at Statistics Canada
Articles and reports: 11-522-X202500100008Description: In 2020, Statistics Canada started to use probabilistic web panels as an alternate method of collecting official statistics. In a web panel, respondents to another survey are asked for contact information to participate in future short surveys. This paper will highlight Statistics Canada's experience with panels after 4 years, including what has been learned about the recruitment of panel participants and how to subsequently collect data using panel surveys. The ways in which recruitment questions are presented can result in very different rates of participation. Moreover, the wealth of auxiliary information available on the recruitment survey can be used to actively manage panel collection operations, by predicting the probability of response and using this information to target follow-up efforts. Issue Number: 2025001Author(s): MacIsaac, Krista; Boulet, Cilanne; Thomas, MarnieMain Product:Statistics Canada International Symposium Series: Proceedings
