Company-centric communication approaches for business survey response management

The US Census Bureau conducts monthly, quarterly, and annual surveys of the American economy and a census every 5 years. These programs require significant business effort. New technologies, new forms of organization, and scarce resources affect the ability of businesses to respond. Changes also affect what businesses expect from the Census Bureau, the Census Bureau's internal systems, and the way businesses interact with the Census Bureau.

For several years, the Census Bureau has provided a special relationship to help large companies prepare for the census. We also have worked toward company-centric communication across all programs. A relationship model has emerged that focuses on infrastructure and business practices, and allows the Census Bureau to be more responsive.

This paper focuses on the Census Bureau's company-centric communications and systems. We describe important initiatives and challenges, and we review their impact on Census Bureau practices and respondent behavior.