Building a business case for census Internet data collection

Census developers and social researchers are at a critical juncture in determining collection modes of the future. Internet data collection is technically feasible, but the initial investment in hardware and software is costly. Given the great divide in computer knowledge and access, internet data collection is viable for some, but not for all. Therefore internet cannot fully replace the existing paper questionnaire - at least not in the near future.

Canada, Australia and New Zealand are pioneers in internet data collection as an option for completing the census. This paper studies four driving forces behind this collection mode: 1) responding to social/public expectations; 2) longer term economic benefits; 3) improved data quality; and 4) improved coverage.

Issues currently being faced are: 1) estimating internet uptake and maximizing benefits without undue risk; 2) designing a questionnaire for multiple modes; 3) producing multiple public communication approaches; and 4) gaining positive public reaction and trust in using the internet.

This paper summarizes the countries' collective thinking and experiences on the benefits and limitation of internet data collection for a census of population and dwellings. It also provides an outline of where countries are heading in terms of internet data collection in the future.