Testing for the 2011 Census of Canada

The next census will be conducted in May 2011. Being a major survey, it presents a formidable challenge for Statistics Canada and requires a great deal of time and resources. Careful planning has been done to ensure that all deadlines are met. A number of steps have been planned in the questionnaire testing process. These tests apply to both census content and the proposed communications strategy. This paper presents an overview of the strategy, with a focus on combining qualitative studies with the 2008 quantitative study so that the results can be analyzed and the proposals properly evaluated.