How important is accuracy?

This paper discusses in detail issues dealing with the technical aspects of designing and conducting surveys. It is intended for an audience of survey methodologists.

These notes discuss the importance of accuracy within the broader framework of data quality, which has been adopted by many statistical agencies.

Accuracy is a product or service characteristic. The data quality process influences how accuracy and quality attributes, such as timeliness, relevance, accessibility, etc., are achieved. This paper studies Deming's ideas, as well as those of Juran and many others. It supports the distinction and disentanglement of these two kinds of data quality, both which have been themes at the Conference.