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Retail trade, August 2024

Released: 2024-10-25

Retail sales — Canada

$66.6 billion

August 2024

0.4% increase

(monthly change)

Retail sales — N.L.

$1.0 billion

August 2024

1.3% increase

(monthly change)

Retail sales — P.E.I.

$0.3 billion

August 2024

2.5% increase

(monthly change)

Retail sales — N.S.

$1.8 billion

August 2024

0.8% increase

(monthly change)

Retail sales — N.B.

$1.5 billion

August 2024

2.5% increase

(monthly change)

Retail sales — Que.

$15.1 billion

August 2024

1.0% increase

(monthly change)

Retail sales — Ont.

$24.7 billion

August 2024

0.9% increase

(monthly change)

Retail sales — Man.

$2.3 billion

August 2024

1.1% increase

(monthly change)

Retail sales — Sask.

$2.2 billion

August 2024

-0.8% decrease

(monthly change)

Retail sales — Alta.

$8.6 billion

August 2024

-1.1% decrease

(monthly change)

Retail sales — B.C.

$8.9 billion

August 2024

-1.0% decrease

(monthly change)

Retail sales — Y.T.

$0.1 billion

August 2024

-3.3% decrease

(monthly change)

Retail sales — N.W.T.

$0.1 billion

August 2024

-0.7% decrease

(monthly change)

Retail sales — Nvt.

$0.1 billion

August 2024

1.4% increase

(monthly change)

Retail sales increased 0.4% to $66.6 billion in August. Sales were up in four of nine subsectors and were led by increases at motor vehicle and parts dealers.

Core retail sales—which exclude gasoline stations and fuel vendors and motor vehicle and parts dealers—were down 0.4% in August.

In volume terms, retail sales increased 0.7% in August.

Chart 1  Chart 1: Retail sales increase in August
Retail sales increase in August

Sales up at motor vehicle and parts dealers

The largest increase in retail sales in August was observed at motor vehicle and parts dealers (+3.5%). Higher sales at new car dealers (+4.3%) led the increase, followed by used car dealers (+2.1%). Lower sales at other motor vehicle dealers (-0.3%) were offset by gains at automotive parts, accessories and tire retailers (+0.4%).

Sales at gasoline stations and fuel vendors (-2.7%) were down in August. In volume terms, sales at gasoline stations and fuel vendors decreased 2.1%.

Core retail sales decline

Following two consecutive monthly increases, core retail sales were down 0.4% in August on lower sales at food and beverage retailers (-1.5%). Sales at food and beverage retailers were down in all four store types, led by supermarkets and other grocery retailers (except convenience retailers) (-1.9%).

Lower sales were also reported at furniture, home furnishings, electronics and appliances retailers (-1.4%) in August.

The largest increase in core retail sales in August came from sporting goods, hobby, musical instrument, book, and miscellaneous retailers (+0.9%).

Chart 2  Chart 2: Sales increase in four of nine subsectors in August
Sales increase in four of nine subsectors in August

Sales up in seven provinces

Retail sales increased in seven provinces in August. The largest provincial increase was observed in Ontario (+0.9%), led by higher sales at motor vehicle and parts dealers. In the census metropolitan area (CMA) of Toronto, sales were up 0.6%.

In Quebec, retail sales increased 1.0% in August. In the CMA of Montréal, sales were up 1.5%.

The largest provincial decrease in retail sales in August was observed in Alberta (-1.1%). The decrease was led by lower sales at food and beverage retailers.

Retail e-commerce sales in Canada

On a seasonally adjusted basis, retail e-commerce sales were down 2.5% to $3.9 billion in August, accounting for 5.9% of total retail trade, compared with 6.1% in July.

Advance retail indicator

Statistics Canada is providing an advance estimate of retail sales, which suggests that sales increased 0.4% in September. Owing to its early nature, this figure will be revised. This unofficial estimate was calculated based on responses received from 61.1% of companies surveyed. The average final response rate for the survey over the previous 12 months was 89.1%.

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  Note to readers

All data in this release are seasonally adjusted and expressed in current dollars, unless otherwise noted.

Seasonally adjusted data are data that have been modified to eliminate the effect of seasonal and calendar influences to allow for more meaningful comparisons of economic conditions from period to period. For more information on seasonal adjustment, see Seasonally adjusted data – Frequently asked questions.

The percentage change for the advance estimate of retail sales is calculated using seasonally adjusted data and is expressed in current dollars.

This early indicator is a special unofficial estimate being provided to offer Canadians timely information on the retail sector. The data sources and methodology used are the same as those outlined on the Monthly Retail Trade Survey information page.

Trend-cycle estimates are included in selected charts as a complement to the seasonally adjusted series. These data represent a smoothed version of the seasonally adjusted time series and provide information on longer-term movements, including changes in direction underlying the series. For information on trend-cycle data, see Trend-cycle estimates – Frequently asked questions.

Both seasonally adjusted data and trend-cycle estimates are subject to revision as additional observations become available. These revisions could be extensive and could even lead to a reversal of movement, especially for the reference months near the end of the series or during periods of economic disruption.

Some common e-commerce transactions, such as travel and accommodation bookings, ticket purchases and financial transactions, are not included in Canadian retail sales figures.

Total retail sales expressed in volume terms are calculated by deflating current-dollar values using consumer price indexes.

Find more statistics on retail trade.

Next release

Data on retail trade for September will be released on November 22.

Contact information

For more information, or to enquire about the concepts, methods or data quality of this release, contact us (toll-free 1-800-263-1136; 514-283-8300; infostats@statcan.gc.ca) or Media Relations (statcan.mediahotline-ligneinfomedias.statcan@statcan.gc.ca).

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