Retail trade, September 2020
Retail sales rose 1.1% to $53.9 billion in September—the fifth consecutive monthly increase since the record decline in April. Core retail sales—which excludes gasoline stations and motor vehicle and parts dealers—also rose 1.1%, on higher sales at general merchandise stores and food and beverage stores.
Retail sales were up in 9 of 11 subsectors, representing 93.2% of retail trade. In volume terms, sales were up 1.1% in September.
Rounding out the third quarter, retail sales were up 22.6% compared with the second quarter. In volume terms, retail sales rose 21.5%.
Given the rapidly evolving economic situation, Statistics Canada is providing an advance estimate of retail sales, which suggests that sales were relatively unchanged in October. Owing to its preliminary nature, this figure will be revised.
This unofficial estimate was calculated based on responses received from 50% of companies surveyed. The average final response rate for the survey over the previous 12 months has been 88.5%.
Core retail sales rise on higher sales at general merchandise and food and beverage stores
Core retail sales rose at almost three times the pace (+1.1%) in September compared with August (+0.4%), led by the first increase at general merchandise stores (+1.8%) in three months.
Sales at food and beverage stores (+0.9%) rose for the second consecutive month, partially due to higher prices for meat, fish and dairy products.
Retail sales bounced back at furniture and home furnishings stores (+4.5%) following a 2.0% decrease in August.
Higher sales at motor vehicle and parts dealers and gasoline stations
Sales at motor vehicle and parts dealers increased for the fifth consecutive month, up 1.5% in September (seasonally adjusted) and 1.7% above February levels. For the first time since the onset of the pandemic, new motor vehicle sales were up 2.5% year over year in dollar terms in September. Sales of trucks, an aggregate group which includes light trucks, heavy trucks and buses, increased 5.7% year over year, while passenger car sales declined 12.5%. New motor vehicle sales exceeded the pre-pandemic level (February 2020) by over one-third (+36.9%) in September.
Sales at gasoline stations (+0.2%) rose for the fifth consecutive month in September. In volume terms, sales were up 0.6%.
Sales up in eight provinces
In Ontario, sales rose 1.0% with general merchandise stores leading the growth. In the census metropolitan area (CMA) of Toronto, sales increased 1.2%.
In Alberta, retail sales were up 2.5% in September, led by higher sales at motor vehicle and parts dealers.
Higher sales at motor vehicle and parts dealers also drove the sales growth in British Columbia (+1.7%). In the CMA of Vancouver, sales rose 0.9%.
Sales in Quebec rose for the fifth consecutive month, edging up 0.2% in September. In the CMA of Montréal, sales were up 0.4%.
Retail e-commerce sales in Canada up by three-quarters year over year
On an unadjusted basis, retail e-commerce sales reached $3.2 billion in September, accounting for 5.6% of total retail trade. The share of e-commerce sales out of total retail sales rose 0.5 percentage points from August—despite more retailers expanding in-person shopping in accordance with public health measures—and was up 2.1 percentage points year over year.
Retail e-commerce sales were up 74.3% year over year in September, while total unadjusted retail sales increased 9.3%.
When adjusted for basic seasonal effects, retail e-commerce rose 8.1%.
Note to readers
All data in this release are seasonally adjusted and expressed in current dollars, unless otherwise noted.
Seasonally adjusted data are data that have been modified to eliminate the effect of seasonal and calendar influences to allow for more meaningful comparisons of economic conditions from period to period. For more information on seasonal adjustment, see Seasonally adjusted data – Frequently asked questions.
The percentage change for the advanced estimate for retail sales is calculated using seasonally adjusted data and is expressed in current dollars.
This early indicator is a special product being provided in the context of the COVID-19 pandemic to offer Canadians timely information on the retail sector. The data sources and methodology used are the exact same as those outlined in the Monthly Retail Trade Survey information page.
Trend-cycle estimates are included in selected charts as a complement to the seasonally adjusted series. These data represent a smoothed version of the seasonally adjusted time series and provide information on longer-term movements including changes in direction underlying the series. For information on trend-cycle data, see Trend-cycle estimates – Frequently asked questions.
Both seasonally adjusted data and trend-cycle estimates are subject to revision as additional observations become available. These revisions could be large and could even lead to a reversal of movement, especially for reference months near the end of the series or during periods of economic disruptions.
For information regarding cannabis statistics, consult the Cannabis Stats Hub.
Seasonally adjusted estimates for cannabis store retailers are presented in unadjusted form as there is no seasonal pattern established by official statistics yet. Establishing such a pattern requires several months of observed data. In the interim, the seasonally adjusted estimates for cannabis store retailers will be identical to the unadjusted figures.
Statistics Canada's retail e-commerce figures include the electronic sales of two distinct types of retailers. The first type do not have a storefront. These businesses are commonly referred to as pure-play Internet retailers and are classified to North American Industry Classification System (NAICS) 45411—Electronic Shopping and Mail Order Houses. The second type have a storefront and are commonly referred to as brick-and-mortar retailers. If the online operations of a brick-and-mortar retailer are separately managed, they too are classified to NAICS 45411.
Some common electronic commerce transactions, such as travel and accommodation bookings, ticket purchases, and financial transactions, are not included in Canadian retail sales figures.
For more information on retail e-commerce in Canada, see "Retail E-Commerce in Canada."
Total retail sales expressed in volume terms are calculated by deflating current dollar values using consumer price indexes.
Real-time tables 20-10-0054-01 and 20-10-0079-01 will be updated soon.
Data on retail trade for October will be released on December 18.
For more information, or to enquire about the concepts, methods or data quality of this release, contact us (toll-free 1-800-263-1136; 514-283-8300; STATCAN.infostats-infostats.STATCAN@canada.ca) or Media Relations (613-951-4636; STATCAN.mediahotline-ligneinfomedias.STATCAN@canada.ca).