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Advertising and related services, 2017

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Released: 2019-01-18

The advertising and related services industry reported $10.5 billion in total operating revenue in 2017, up 6.2% from the previous year. Businesses in Ontario (7.8%) and Quebec (7.6%) fuelled most of the growth and accounted for 81.3% of the industry's revenue.

Business clients in Canada accounted for 79.0% of total sales for the advertising industry in 2017, followed by sales to clients outside Canada (12.2%).

E-commerce made up 5.1% of total sales to all clients.

Total operating expenses rose 4.6% to $9.0 billion in 2017. Salaries, wages, commissions and benefits (40.7%) contributed the most to overall expenses.

The operating profit margin increased from 13.2% in 2016 to 14.5% in 2017.

  Note to readers

Data for 2014, 2015 and 2016 have been revised.

E-commerce includes sales of goods and services conducted over the Internet with or without online payment. This includes all revenue for which an order is received and commitment to purchase is made via the Internet, although payment can be made by other means.

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