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Periodical publishing, 2013

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Released: 2015-06-29

The periodical publishing industry generated total operating revenue of $2.0 billion in 2013. Operating expenses were reported at $1.8 billion, which resulted in an operating profit margin of 8.0%.

Salaries, wages, commissions and benefits were $593 million, representing 32.3% of total operating expenses. Other large contributors to total operating expenses were cost of goods sold (16.9%) and subcontractors (13.1%).

Periodical publishers in Ontario generated 56.6% of the industry's total operating revenue, while Quebec firms accounted for 22.8%. Companies in the Prairie provinces represented 11.7%, British Columbia and the territories 6.8% and the Atlantic provinces 2.1%.

Respondents to the survey indicated that advertising sales (59.2%) contributed the most to total sales, followed by circulation sales (27.1%) and custom publishing sales (4.4%). They also reported that general interest and other periodicals accounted for 85.7% of circulation (net of returns), while business periodicals represented 14.3%.

Controlled circulation periodicals accounted for 33.6% of total circulation, compared with 27.8% for subscription periodicals. Complimentary periodicals (20.5%) and newsstand and other copies sold (18.1%) represented the rest.

  Note to readers

Changes to the methodology were made to the Survey of Service Industries: Periodical Publishing. Users should, therefore, exercise caution when comparing 2013 data with historical datasets. For more information on the methodology changes, consult the document on the Integrated Business Statistics Program in the Behind the data feature of our website.

Beginning with this release, the estimates are based on the 2012 North American Industrial Classification System.

The publication Periodical Publishing (Catalogue number87F0005X) is no longer available. Data from the Annual Survey of Service Industries: Periodical Publishing will now be released in CANSIM.

With this release, CANSIM tables 361-0032 and 361-0033 are replacing CANSIM tables 361-0010 and 361-0031, which have now been terminated.

Contact information

For more information, or to enquire about the concepts, methods or data quality of this release, contact us (toll-free 1-800-263-1136; 514-283-8300; or Media Relations (613-951-4636;

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