National tourism indicators, third quarter 2012

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Tourism spending in Canada rose 1.0% in the third quarter following a 0.1% increase in the previous quarter. Higher tourism spending by Canadians at home more than offset a decline in spending by international visitors in Canada.

From the second quarter of 2009 to the third quarter of 2012, tourism spending in Canada increased in every quarter. During this period, it rose 11.6%.

Chart 1 
Tourism spending continues to increase
Chart 1: Tourism spending continues to increase

Chart description: Tourism spending continues to increase

CSV version of chart 1

Tourism spending by Canadians at home continues to rise

Tourism spending by Canadians at home rose 1.6% in the third quarter, following a 0.4% increase in the previous quarter.

Outlays on most tourism goods and services were up, most notably on passenger air transport. Spending on non-tourism items, such as groceries and clothing, was also higher.

Chart 2 
Increased tourism spending by Canadians at home
Chart 2: Increased tourism spending by Canadians at home

Chart description: Increased tourism spending by Canadians at home

CSV version of chart 2

Lower spending by international visitors

Spending by international visitors in Canada fell 1.5% in the third quarter following a 1.3% decline in the second quarter. Overnight travel to Canada from both the United States and overseas countries was lower.

Outlays decreased on passenger air transport, accommodation and food and beverage services. Spending on other tourism and non-tourism goods and services was also lower.

Chart 3 
Tourism spending by international visitors to Canada down
Chart 3: Tourism spending by international visitors to Canada down

Chart description: Tourism spending by international visitors to Canada down

CSV version of chart 3

Tourism gross domestic product expands

Tourism gross domestic product (GDP) expanded 0.7% in the third quarter, the 13th consecutive quarterly increase.

All tourism industries posted gains, notably transportation. Tourism GDP in non-tourism industries was also higher.

Tourism employment was up 0.9% in the third quarter.

Note to readers

Growth rates of tourism spending and gross domestic product are expressed in real terms (that is, adjusted for price changes) as well as adjusted for seasonal variations, unless otherwise indicated. Employment data are also seasonally adjusted. Associated percentage changes are presented at quarterly rates unless otherwise noted.

With the third quarter 2012 release of the National Tourism Indicators (NTI), all data from the first quarter and second quarter of 2012 have been revised.

The NTI are funded by the Canadian Tourism Commission.

Available without charge in CANSIM: tables CANSIM table387-0001 to 387-0003, CANSIM table387-0008, CANSIM table387-0010 and CANSIM table387-0011.

The following CANSIM tables have been terminated: CANSIM table387-0004, CANSIM table387-0005, CANSIM table387-0006, CANSIM table387-0007 and CANSIM table387-0009.

For the following CANSIM tables, the current dollar, seasonally adjusted series have been terminated: CANSIM table387-0001, CANSIM table387-0002 and CANSIM table387-0010.

For CANSIM table CANSIM table387-0003, the following tourism employment series have been aggregated with Other transportation industries: Railway transportation, Water transportation, Bus transportation.

Definitions, data sources and methods: survey number survey number1910.

The National Tourism Indicators, Quarterly Estimates (Catalogue number13-009-X) has been discontinued. Previous issues are available from the Key resource module of our website under Publications. The quarterly data continues to be available free of charge on CANSIM.

For more information, or to enquire about the concepts, methods or data quality of this release, contact us (toll-free 1-800-263-1136; infostats@statcan.gc.ca) or Media Relations (613-951-4636; statcan.mediahotline-ligneinfomedias.statcan@canada.ca).