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Retail trade

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July 2009 (Previous release)

Retail sales in current dollars fell 0.6% to $34.2 billion in July. Most of the decline reflected lower prices at gasoline stations. In volume terms, retail sales edged down 0.1%. Retail sales have risen in five of the first seven months of 2009, following large drops at the end of 2008.

Lower gasoline prices drive retail sales down

Sales were down in five of eight retail sectors in July. In the automotive sector, the 1.0% decline in sales was due to a 3.4% fall in sales at gasoline stations as prices at the pump dropped. This was the third time in four months where sales at gasoline stations have been the largest contributor to the change in overall retail sales, reflecting swings in prices.

In the rest of the automotive sector, sales at new car dealers (+0.2%) increased for a third consecutive month. This was lower than the rise in unit sales reported in the New Motor Vehicle Sales Survey, as some of the increase in the number of units sold came from lower valued vehicles. Used and recreational motor vehicle and parts dealers (+0.1%) posted relatively stable sales after strong increases in May and June.

The food and beverage stores sector posted a 1.5% sales decline in July, reflecting decreases across its various store types. Sales at supermarkets, which account for about three quarters of the sector's sales, declined 1.6%, more than offsetting June's increase. Beer, wine and liquor stores (-1.4%) also saw a slowdown in sales after two months of solid increases. Unseasonably poor weather in many parts of the country may have affected sales at these types of stores in July.

Sales at furniture, home furnishings and electronics stores decreased 0.6% in July following two months of increases. This was entirely due to a 2.5% fall in sales at home electronics and appliance stores after a sizable gain in June, partly reflecting the introduction of new products.

The largest increase was a 1.1% rise in sales at pharmacies and personal care stores. Sales in this sector continue to follow a long-term upward trend.

Note to readers

Total retail sales by volume are measured by deflating values in current dollars of the various trade groups using consumer price indexes. This retail sales in chained dollars series (2002) is a chain Fisher volume index with 2002 as the reference year.

The 1.0% increase at building and outdoor home supplies stores more than offset the decrease in June. Despite rising sales in four of the first seven months of 2009, sales in this sector have not offset the substantial decline in December 2008.

Sales at general merchandise stores increased 0.6% in July. Sales for this store type have been relatively flat since October 2008.

Sales down in all provinces

Retail sales declined in all provinces in July, reflecting the impact of price-induced lower sales at gasoline stations.

Alberta (-1.1%) was the largest contributor to the national decline in July, with sales down 9.2% compared with July 2008, the largest year-over-year decline among all the provinces. Sales fell 0.3% in Ontario, making it the second largest contributor to the overall decline.

The smallest decline was in Newfoundland and Labrador (-0.1%), where retail sales in July were higher compared with the same month in 2008.

Table 1

Retail sales
  July 2008 April 2009r May 2009r June 2009r July 2009p June to July 2009 July 2008 to July 2009
  Seasonally adjusted
   $ millions % change
Automotive 12,432 10,254 10,510 10,769 10,659 -1.0 -14.3
New car dealers 6,043 5,415 5,605 5,631 5,643 0.2 -6.6
Used and recreational motor vehicle and parts dealers 1,583 1,476 1,499 1,533 1,535 0.1 -3.0
Gasoline stations 4,806 3,364 3,406 3,605 3,481 -3.4 -27.6
Furniture, home furnishings and electronics stores 2,660 2,356 2,374 2,389 2,374 -0.6 -10.8
Furniture stores 876 762 763 769 771 0.3 -12.0
Home furnishings stores 521 458 471 467 471 0.8 -9.7
Computer and software stores 124 107 105 98 104 6.1 -15.9
Home electronics and appliance stores 1,139 1,029 1,035 1,055 1,028 -2.5 -9.7
Building and outdoor home supplies stores 2,305 2,201 2,224 2,207 2,230 1.0 -3.3
Home centres and hardware stores 1,879 1,792 1,813 1,804 1,828 1.3 -2.7
Specialized building materials and garden stores 426 409 411 403 402 -0.4 -5.6
Food and beverage stores 7,938 8,250 8,259 8,337 8,208 -1.5 3.4
Supermarkets 5,677 5,983 5,972 6,021 5,924 -1.6 4.3
Convenience and specialty food stores 848 834 842 846 835 -1.2 -1.5
Beer, wine and liquor stores 1,412 1,433 1,445 1,469 1,449 -1.4 2.6
Pharmacies and personal care stores 2,450 2,478 2,530 2,563 2,592 1.1 5.8
Clothing and accessories stores 2,023 1,927 1,928 1,937 1,927 -0.5 -4.7
Clothing stores 1,554 1,477 1,481 1,489 1,491 0.1 -4.1
Shoe, clothing accessories and jewellery stores 468 450 447 448 437 -2.6 -6.8
General merchandise stores 4,311 4,353 4,362 4,342 4,367 0.6 1.3
Miscellaneous retailers 1,831 1,833 1,827 1,828 1,821 -0.4 -0.5
Sporting goods, hobby, music and book stores 902 915 929 939 939 0.0 4.2
Miscellaneous store retailers 929 918 898 889 882 -0.7 -5.1
Total retail sales 35,950 33,651 34,015 34,371 34,179 -0.6 -4.9
Total excluding new car dealers, used and recreational motor vehicle and parts dealers 28,323 26,761 26,911 27,207 27,001 -0.8 -4.7
Provinces and territories              
Newfoundland and Labrador 597 593 602 611 611 -0.1 2.3
Prince Edward Island 145 142 141 141 140 -0.8 -3.4
Nova Scotia 1,024 990 1,001 1,020 1,005 -1.5 -1.9
New Brunswick 850 793 809 808 807 -0.2 -5.0
Quebec 8,056 7,633 7,734 7,893 7,878 -0.2 -2.2
Ontario 12,804 12,045 12,212 12,202 12,161 -0.3 -5.0
Manitoba 1,248 1,203 1,212 1,251 1,246 -0.5 -0.2
Saskatchewan 1,214 1,144 1,157 1,188 1,165 -1.9 -4.1
Alberta 5,096 4,620 4,631 4,675 4,625 -1.1 -9.2
British Columbia 4,787 4,366 4,389 4,450 4,413 -0.8 -7.8
Yukon 45 41 42 43 42 -1.8 -5.3
Northwest Territories 57 54 57 60 59 -2.3 1.9
Nunavut 26 27 27 28 29 1.4 12.1
revised
preliminary
Note(s):
Figures may not add up to total due to rounding.

It is possible to consult the tables of unadjusted data by industry and by province and territory from the Tables by subject module of our website.

For information on related indicators, refer to the Latest statistics page on our website.

Available on CANSIM: tables 080-0014 to 080-0017.

Definitions, data sources and methods: survey numbers, including related surveys, 2406 and 2408.

The July 2009 issue of Retail Trade (63-005-X, free) will be available shortly.

Data on retail trade for August will be released on October 22.

For more information, or to order data, contact Client Services (613-951-3549; toll-free 1-877-421-3067; retailinfo@statcan.gc.ca). For analytical information, or to enquire about the concepts, methods or data quality of this release, contact Mark Switzer (613-951-7137), Distributive Trades Division.