The Daily, Monday, October 23, 2000. Market research handbook

Archived Content

Information identified as archived is provided for reference, research or recordkeeping purposes. It is not subject to the Government of Canada Web Standards and has not been altered or updated since it was archived. Please "contact us" to request a format other than those available.

The Daily. Monday, October 23, 2000

Market research handbook

2000 Edition

The 2000 edition of the Market research handbook is now available. Since 1975, the Market research handbook has been an authoritative source of socio-economic information, reflecting key characteristics of local and national markets. By providing accurate and timely statistics on the changing demographics, standards of living, and economic characteristics of Canadian society, the handbook helps businesses locate target markets, track their market share, and assess their competitive position.

The 2000 edition contains the latest data from the 1996 Census and a wide range of surveys, and incorporates a number of features designed to make it more user-friendly. Features include a user's guide, annotated charts to reveal salient trends, help lines for each of the data sources, and references to CANSIM, Statistics Canada's Canadian Socio-economic Information Management System.

To order the Market research handbook (63-224-XPB, $125), see How to order products. For general information about this publication, contact Serge Bourret (613-951-0821), Small Business and Special Surveys Division.